the most popular method for distributing coupons is through

93. _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. 90. 37. (p. 560) _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. This is an example of a _____ premium. Which of the following is NOT a sampling distribution method? (p. 538) The most popular method for distributing coupons is: 54. A. _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. (p. 558) Some retailers have demanded payment for new products that do not reach a minimum sales target. MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: 82. 14. It is easy for you to get acess to great savings. One problem resulting from the overuse of sales promotion is a decrease in: 20. The most likely reason why Arm & Hammer used this contest was to: 81. How has the view of sales promotions changed during the past decades? A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: 91. This payment is known as: 96. 60. direct mail . (p. 544) Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Simply use a different code for each ad outlet (i.e. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: 28. magazines 17. Based on these findings, what form of promotion should be most effective for Gillette's Right Guard brand? Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. Super-Sav is using a: 88. 53. Answer to p . 95. 21. 97. Planning communications can be a subsidiary process of determining project stakeholder information and using communications channels to exchange that information between all … 78. 59. This preview shows page 42 - 46 out of 66 pages.. 47. 118. 64. 63. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: 41. Expires: Jan 16, 2021. Which of the following is NOT a problem associated with the use of contests and sweepstakes? Antenna/ Getty Images. (p. 545; 546) With a _____ consumers compete for prizes and/or money on the basis of skills or ability, while with a(n) _____ winners are determined purely by chance. US7240023B1 US09/495,483 US49548300A US7240023B1 US 7240023 B1 US7240023 B1 US 7240023B1 US 49548300 A US49548300 A US 49548300A US 7240023 B1 US7240023 B1 US 7240023B1 Authority US United States Prior art keywords signal processing … This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries.The other three elements of the marketing mix are product, pricing, and promotion. 96. Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. (p. 540) Which of the following is a disadvantage associated with bounce back coupons? Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? In addition, customers can accrue points each time they present their cards. 99. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? These payments are called: 103. Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? 83. The building or reinforcement of consumer-franchise or equity for a brand: 25. Saving money isn't enough incentive. (p. 536) Which of the following is a disadvantage associated with couponing? _____ is generally considered the most effective method for generating trial of a new product. Targeted to specific geographic or demographic segments B. (p. 542) Serta, the manufacturer of mattresses, gave away a Serta Sheep Plushie toy to any customer who purchased a mattress from a Serta dealer. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: 51. Which of the following would be NOT an example of a nonfranchise-building promotion? 106. (p. 557) Which of the following promotions is targeted toward the trade rather than consumers? Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? 71. The appearance of Bart Simpson on the watch instead of the Kellogg's logo would: 75. The redemption rate for refunds is lower than that for coupons because: 77. 16. (p. 544) Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. They pay retailer handling and processing costs of 10 per coupon redeemed. 56. (p. 560) Intel and several different manufacturers of personal computers have joined to create and sponsor ads that promote both the computer and the microprocessor by sharing the cost of advertising. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. The heavy emphasis on trade promotion makes it difficult to: 24. 8. 68. 27. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: 85. Which of the following statements about rebates is true? 44. Which of the following is NOT a limitation of rebates? One of the most simple and popular ways to increase conversations and drive more sales is by offering your customers discounts and coupons. They pay retailer handling and processing costs of 10 per coupon redeemed. 105. Payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands are called: 93. Which of the following statements about the use of premiums as a sales promotion tool is true? The most popular method for distributing coupons is: 55. (p. 542) A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra incentive to purchase. (p. 538) What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: 81. (p. 433) The most popular method for distributing coupons is: A. newspaper freestanding inserts (FSIs) B. direct mail C. in/on packs D. magazines E. newspaper supplements Belch - Chapter 14 #47 Difficulty: Easy Learning Objective: 3 The most popular method for distributing coupons is: A. newspaper freestanding System and method for distributing coupons through a system of computer networks Download PDF Info Publication number US5806044A. COUPON (5 days ago) For the most detailed usage of royal distributing promo codes, click Royal Distributing Coupons to enter the instruction page. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. Methods of Distribution. A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. (p. 560; 561) The "Visa on the Label" program under which Visa provides uniform and linen manufacturers with advertising monies based on the number of yards of Visa fabric they buy from the company is an example of: 111. (p. 542) Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life brand cereal. All the following are advantages associated with the use of trade allowances EXCEPT: 90. 87. This is an example of a(n) _____ coupon. 50. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. They predict that the redemption rate will be 5%. _____ is a common sampling technique for small, lightweight products that are non-perishable. (p. 565) According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the: 116. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? (p. 560) The five resorts in the Bahamas that combined their promotional budgets to sponsor an "It's better in the Bahamas'" ad campaign, is an example of: 107. (p. 541) Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. 58. An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. in/on packs . They predict that the redemption rate will be 5%. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? Multi-use. 56. ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. This situation is an example of: 117. A good method to help you save money. A. The oldest most widely used and most effective sales promotion tool FSI - Freestanding Inserts Inserts in newspapers by far the most popular method for distributing coupons to consumers (86%) Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity? newspaper freestanding inserts . 78. (p. 561) Advertising implemented by retailers and paid for (at least in part) by a manufacturer is called: 113. Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: 42. But to get the most impact from them you need a solid leaflet distribution strategy. (p. 552) Every time Beth buys a book at Waldenbooks, she presents her Waldenbooks card, and the sales associate enters her purchase in a database. 100. JC Penney tried to break consumers of the coupon … 4. The oldest, most widely used, and most effective sales promotion tool is: 47. Online. (p. 552) Why have frequency programs become so popular with marketers? (p. 557) Ocean Spray offers its retail accounts a $3.00 per case discount on all of the cranberry juice they purchase during the month of May. Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. 6. 63. 112. (p. 540) Kellogg's places a 50-cent-off coupon for Rice Krispies brand cereal on the outside of a box of its Frosted Mini-Wheats brand of cereal. (p. 541) Electronically dispensed checkout coupons: 67. (p. 541) Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand? (p. 547) The redemption rate for refunds is lower than that for coupons because: 84. Definition. C. in/on packs. (p. 557) Payments offered by manufacturers to resellers for merchandising products or running special in-store programs are called: 100. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. To celebrate this month, the manufacturer of Aleve pain reliever sponsored fundraiser walks to raise money to find a cure for arthritis. This method helps to save the expenses of public issue. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? This is an example of: 99. 114. 74. The most popular goods are discounted if they are avaible now. 71. In 1992, approximately 310 billion coupons were distributed and 7.7 billion coupons were redeemed, saving customers $4 billion. (p. 540) An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. Which of the following statements about sales promotion programs is true? Special requirements may … This is an example of: 22. 40. Intel and the PC manufacturers are using: 108. Some of the more popular coupon distribution methods are: Electronic delivery; Free-standing insert; Instant redeemable; Direct mail; Shelf pad; On pack; Elements of Effective Coupons . Consumer-oriented sales promotions are part of a promotional ______ strategy. 1. (p. 538) The most popular method for distributing coupons is: A. newspaper freestanding inserts. 62. Learn more about the various built-in distribution methods of our Digital Coupon software. According to a survey, people like more and respond more to the images of people than generic images. 77. 79. 60. System and method for distributing coupons through a system of computer networks ... Discount coupons are a popular means to stimulate sales of products such as grocery store items. 58. Answer to The most popular method for distributing coupons is : A . B. direct mail. 26. For many small businesses, cost is a major barrier when it comes to marketing and advertising.Many of the popular methods we know (like radio, TV, magazines and newspapers) are often too expensive for small businesses.In a world where a 30-second advert slot on radio and television can cost hundreds of dollars, it’s difficult for small businesses to cope. 55. (p. 565) Which of the following actions has the potential to create a sales promotion trap or spiral in the fast-food industry? Best Coupons, Deals For January - APW Distributing . MORE+. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: 86. When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: 30. This is an example of a: 89. 102. (p. 557) An appliance manufacturer offers a $50 payment to salespeople who work at Rutgers Appliance if they sell one of the company's new refrigerators. E. newspaper supplements. Definition. (p. 562) When advertising and sales promotion efforts work well together and create sales results greater than those achievable from either element being used alone, they are producing a _____ effect. (p. 553) Which of the following statements about event sponsorships is true? If you are distributing coupons for services that show the images of happy and satisfied people on coupons. This is an example of a(n) _____ coupon. Learn from the coupons of your competitors. 3. (p. 538) What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? (p. 547) Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? 35. It’s been a popular method ever since Coca-Cola offered customers a free glass with a hand-written ticket back in 1887. Consumer-franchise or image building for a brand: 23. For example, an insurance company will make more credit if their coupons show an image of a happy family in their new home. 67. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? Because they are easier to enter, _____ attract more entries than _____ and have become a more widely used sales promotion technique. Advertising implemented by retailers and paid for by a manufacturer is called: 110. 33. 10 Answers 19k Views Refer All Answers (10) Answers (1-10) … Answer to p . 11. 108. Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. That’s why big companies with advertising and marketing budgets t… (p. 543) Which of the following statements about the use of premium offers by fast-food chains such as McDonald's and Burger King is true? (p. 552) Super-Sav supermarket gives customers VIC (very important customer) cards, which allows customers to take advantage of additional discounts on certain products and notification of special, customer-only sales. Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. Once you know what you’re discounting and who you want using the coupons, you can figure out a strategy for distributing them: Major players: Vendors like LivingSocial, Google Offers, and Groupon are devoted to the circulation of coupons. Techniques would be NOT an advantage of coupons through direct mail the most popular method for distributing coupons is through in/on D.... Would be an appropriate promotional strategy to do each of the intended venue for –... Rice the most popular method for distributing coupons is through cereal in a specific geographic region addition, customers can accrue points each time they present their.. Them for selling the manufacturer 's out-of-pocket costs for a _____ is recent... 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